Search Engine Optimization (SEO)
Organic Search Engine Rank = Free Leads & Traffic
Below are 6 of the most asked questions about SEO
What Does Search Engine Optimization Mean?
According to the dictionary Search Engine Optimization or SEO means:
"The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine." - Dictionary.com
Or, a little more simply put.
Search Engine Optimization (SEO) is the process of fine tuning your website/web presence in order for you to more likely show up on the top of search engine results.
Now, in order for you to show up high on search engine results there are many different tactics that you can use and because of this, they are all considered part of search engine optimization.
Is Search Engine Optimization Important For Business?
Search Engine Optimization is one of the most important pieces of your digital strategy because it's the best way to get quality traffic to your website.
If you have great SEO, your website will show up on the top pages of google when customers search keyword terms related to your business.
Showing up for the proper keyword phrases will ensure that customers are seeing your business, drive engagement, and it will provide you FREE traffic until someone else knocks you off the top search results by providing the user with more valuable web-pages.
What Are Some Search Engine Optimization Techniques?
As we mentioned earlier there are many different search engine techniques that you can use.
In fact, it's actually best to use many of the different techniques in conjunction with each other so that you can have even better SEO.
Below are just a few SEO techniques that you can use:
- Content Creation Based Around Key Phrases
- Youtube Videos w/ Backlinks To Website
- Follow On Page SEO Rules
- Get Back Links From High Ranked Sites
- Build Your Social Media Accounts Linked To Your Site
How Can My Small Business Leverage Search Engine Optimization?
There are many different ways that your small business can start leveraging SEO in order to see more website traffic. A big part of the "New SEO Plan" is making sure that your content is centered around user experience.
"Back In The Day" many people designed their web pages to be very keyword rich, and to be honest, extremely robotic.
Over time search engines such as Google have started to punish sites designed like this because it delivers a bad user experience.
That being said, making content around your users experience is the biggest advice you should follow if you're looking to leverage SEO as a small business today.
Other methods of leveraging SEO as a small business are:
- Targeting Key-phrases From Your Customer
- Building Your Webpages To Convert Organic Traffic Into Leads
- Building Back Links In Order To Gain Higher Web Authority
- And More
Is Search Engine Optimization Worth It?
According to Sabri Suby's book, Sell Like Crazy, SEO is the 2nd most valuable source of digital marketing right behind email marketing.
And, well since Email Marketing does not really having anything to do with your website's rank, that makes Search Engine Optimization the most important part of your website's digital marketing strategy.
SEO is well worth it because in the digital age people are using search engines everyday in order to find what they are looking for.
If your business is not showing up for all of these different search queries going on, than you're missing out on a ton of value for your business.
Not to mention your business will be extremely far behind the curve if you wait in order to fix your SEO.
Is Search Engine Optimization Free?
Well I mean, realistically if you are a person that knows how to optimize your website & you DON'T consider time as money, than Search Engine Optimization is as close to Free as you can get.
If you're like many people out there and consider time as an asset that is worth the most money, than SEO is probably the most expensive digital marketing strategies there is. (SEO Takes The Longest Of All Digital Strategies)
But for those business owners out there that do not know:
- How to code using HTML & CSS.
- How to do research, and target keyword phrases.
- How to build your websites back links.
- How to build web-pages designed for user experience.
- How to do basic graphic design.
SEO is definitely NOT Free.