What Is Social Media Marketing? - IMR | Digital and Social Media Marketing Agency
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What Is Social Media Marketing?

Brand. Design. Plan.

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Social Media Marketing: Relating Your Brand To The Digital Space

What is social media marketing? It's the process of identifying your brands mission and purpose. Then formulating a plan to deliver that message

Social media marketing is essential to getting your business recognized. It's vital to have a social media marketing plan in place, in order to reach a variety of audiences.

While it may seem easy to just post a funny picture or a new sale, it 's important to develop a plan.

Below we explain what social media marketing is, and how it can help your brand.

On this page we will go over:

Design Is Important

Functional. Clean. Appealing.

picture of a guy on a macbook air looking at a website for what is website design

Website design is the foundation of your digital presence because it is the first impression you give to online users.

Also, these users are looking for credible, informative, and actionable content that looks great.

Therefore if your website looks bad, and doesn't give good information about your business many users will leave in seconds.

Rather

If your website looks great, has good information, and gives your user what they are looking for it's likely that you will earn a new customer.

Therefore it's vital to ensure good website design, or your shooting yourself in the foot.

What Is Website Design? Here Are Some Stats.

Wait, Comeback!

38%

Stop engaging with a website because the content/layout is unattractive.

- Adobe

Must Have Contact Info.

51%

Suggest "thorough contact info" is the most important part missing from websites.

- KoMarketing

Mobile Armageddon.

60%

Won't recommend your business if it has a badly designed mobile site.

- Impact

Give What They Ask.

86%

Expect to see information about your products/services on the homepage.

- KoMarketing

Who Cares About Your Website Design?

picture of some men sitting on laptops with drinks next to them for what is website design

In today's age, the better question is actually, who doesn't care about website design.

Think About it... Have you ever been to that website that was hard to navigate?

Or

That website that is not mobile friendly, therefore you have to zoom in just to read the text.

Now think about how annoying that website was...

Did you end up buying anything from them?

Probably not, and it seems like you're not alone.

Did you know?

77% of agencies identify poor website user experience as a weakness, therefore making it the most significant weakness per agencies. - SoDA

Furthermore, bad website design will also deter people from recommending your business to others.

Because of just these two reasons you can probably see why website design is vital to your business.

In Conclusion

Website design is a very important part of your digital marketing strategy because it's your first impression, and foundation.

Ensure you make a great first impression online, and you will see better business results.

How Does Great Website Design Benefit You?

picture of a women using a laptop to design her website with a coffee cup and notepad in the foreground for what is website design

Great website design benefits you because it will increase your chances for digital engagement.

When your website is not easy on the eyes, or it's hard to engage with, people are going to leave your website.

Rather

If your website is easy to look at, makes sense, and has call to action buttons you can now turn traffic into leads.

Truth is, without good design website traffic is almost useless.

No matter how many people go to a restaurant...

If the inside looks bad people may never taste your food.

Did you know?

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain - Adobe

But, if your restaurant looks clean, and taste great, it's likely your customers will keep coming back.

Just as the example of a dirty restaurant deterring customers, bad website design can do the same.

Consequently

Great website design will benefit your business in many different ways because your first impression matters so much.

Therefore make sure that you take website design seriously, because it will make the world of difference.

What Does Good Website Design Consist Of?

picture of html coding with a div nav and ul for what is website design

Good website design consist of many different elements because they all work together.

First of all, you have to start with great branding, colors, logo, and layout.

This Is Very Important

Because it's mobile Armageddon, your logo should be simple, and be designed for mobile first.

It's our opinion that your logo should really be an icon, or symbol. (i.e - Target, Facebook, Snapchat)

Also, your website should be very easy to navigate.

Therefore, make your menu so people know exactly what you do just from reading the nav menu.

Did you know?

After reaching a company's website via a referral site, 50% of visitors will use your navigation menu to orient themselves. - KoMarketing

Furthermore, your website should have a very easy to read content layout, with a lot of white space.

Ensure that your content is easy on the eyes, simple to read, and get's to the point. (Don't Ramble)

In Conclusion

Many different elements of your website make up the design, from your nav menu, logo, and even content layout.

Make sure that your website looks gorgeous, while being easy to understand for best results.

Why Is Website Design So Important?

picture of a imac in the background with note pad in the foreground and glasses sitting on top of it on top of a computer design for website design

Website design is so important because without a good looking website the traffic is likely to leave.

Now don't get me wrong, some websites can make it with just great content...

But

It's usually much more difficult if your website looks like a noob did it.

As we move forward into the digital age, your website is going to become more vital.

Huge department stores are being closed down because of online shopping.

Have you been to a mall lately? (They're Bad)

Did you know?

Judgements on the website credibility are 75% based on a website's overall aesthetics. - InvisionApp

Furthermore, your website design is vital because first impression is huge.

ReasearchGate did a study and found out that 94% of first impressions are design related. (That's Huge)

In Conclusion

Your website design must be good or your customers will not take your business seriously.

When you have a beautiful website you come off as credible, which is vital for business in the digital age.

Answered: "What Is Website Design". (What's Next?)

infinite media resources logo with a gray color overlay

Furthermore, "What is website design" is just one of the digital marketing topics that we teach.

Since, here are some more helpful internet marketing resources:

If this helped you at all please share it with your friends, because it may help them as well.

Also, we encourage you to write any questions, comments, or critiques in the comment section below.

Thanks for visiting, we really appreciate your time.

- IMR

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