internet marketing Archives - IMR | Digital and Social Media Marketing Agency
Business Hours: Monday-Friday 10:00-8:00 EST

Internet Marketing Blog

5 internet marketing tip for better business, picture of a tablet with google analytics on it and a coffee cup in the background for internet marketing tips

5 Internet Marketing Tips For Amazing Results. (The Last Is A Gold Mine)

5 Internet Marketing Tips For Better Business

Internet marketing tips are all over the place…

So much that it’s pretty hard to actually know which ones work, and which ones are a waste of time. In this blog post I am going to put together 5 different internet marketing tips from the best marketers on the internet.

But… What Separates The OK Internet Marketers From The Best?

picture of lavar ball next to michael jordan for ok basketball player to great basketball player, internet marketing tips

Great Question! Which is why before we start I want you to know how I am picking the “best marketers” on the internet.

I mean why would you want to waste your time reading another blog with information based on theory, and not credibility?

Truth of the matter is that you don’t want to waste your time, and that is why we made sure each marketer on this blog meets the following requirements.

  • Has A Verified Facebook Page
  • More Than 50 Blogs Written About Internet Marketing
  • Marketer Must Be Noticed By A Big Brand Company
  • Amount Of Engagement On Social Media
  • Awards Received In The Marketing Space

So, with no more delay…

Here Are 5 Internet Marketing Tips For Online Success. (You’re Going To Love #5)

internet marketing tips, picture of john rampton website, john rampton internet marketing genius

1. Going Viral Takes Great Content, & Better Planning. Tip By John Rampton

Click click click (keyboard typing) you start writing attentively…

You pick a great topic (so you think), have amazing information to share, and write a perfect article. As you proof read the final copy you begin to experience chills, seems like this is the one! This blog is so good, therefore it should go viral… Right?

Not usually, and in fact most viral content is very well planned. John Rampton, Owner of DUE.com describes the process of making content by saying

“It starts with the idea for the post and it doesn’t even end once the post is out and winning shares. That’s just where the next process begins. –John Rampton

According to John Rampton there are several steps that you should take when writing viral content (Click Here To Read John’s Blog About Writing Viral Content). Here is a quick run down of the steps you should be taking when writing viral content.

Select The Proper Content Idea

  • Selecting the proper idea for your content to go viral is very important. Make sure you do research on the trending topics, news, and audience moods in your space. Write content based on current events that effect your customers.
  • Use Google Trends to look at trending stories in your niche, after you find the trending articles take a look at the headlines that are trending. Study the headlines of trending articles and before you write your content this will give you an idea of what people are interested in. (Don’t steal headlines, but use them as a brainstorming tool for great content)
  • For example, if you sell dog food, and there was a huge Law that just passed increasing dog food prices by 10%, write a blog about it! Keeping your customer’s informed is a great way to ride the news headline waves, while providing great information to your readers.

Determine Your Promotion Strategy

  • Social Media – Ensure that after posting your blog that you’re sharing it with your friends. Post it on your Facebook Page, Blast it out on Twitter, and Share it on Linked IN. These avenues will allow others to share your post, and may start the viral spark.
  • Use Paid Ads – Organic reach is limited by many things, so many viral campaigns use paid advertising along with their organic reach. Boosting your blog on Facebook, promoting your tweet, or having a sponsored post on LinkedIn all have their advantages to drive your content further.
  • Email Your List – If you’ve been building your Email list than you want to send them an email telling them about your new content, also it’s a great idea if you ask them to share your content if they enjoy it! Don’t worry if you don’t have a huge email list yet, every list starts at 0 recipients.

Picking The Right Time

  • Post your content at a time when you know people will see it. What good is awesome content if you post it when everyone is offline?
  • Ensure to use your social media insights, and Google analytics in order to see when your content is most popular. Post your content around these times to get the best results.

Click Here To Read John’s Blog About Writing Viral Content
gary vaynerchuk internet marketing tips, picture of the gary vaynerchuk homepage for internet marketing tips

2. Focus On Your Organic Social Media Reach. Tip By Gary Vaynerchuk

It’s a new age of business, and pioneering this change is Social Media. Social Media is one of the greatest tools that any business can take advantage of, and the best part is that you can have huge results with very little money.

Posting daily on your Facebook pages, going live on Youtube/Facebook for daily webisodes, and even making your own short film can now be accomplished straight from your cell phone! No more excuses that you can’t start a business due to capital, it now has to do with your drive.

“It excites me to no end to think about the fact that most small business (and even A-list personalities) waste $250,000-500,000 a year on tactics like websites, PR, direct mail, or paid media when they could have just gone all in on organic social content and a small amplification budget to achieve more valuable results. – Gary Vaynerchuk

In Gary Vaynerchuck’s article he also refers to social media as “the current state of the internet”, and you have to agree with him. Think about how many hours people scour Facebook feeds, Instagram photo’s, and Snapchat stories…

What number of hours do you think people are using Social Media daily?

According to this info-graphic provided by Social Media Today, people will spend more time on Social Media than they will eating and drinking combined… That’s Insane, but what does that mean for you?

This crazy, but true stat means that people are eating, and breathing Social Media.

Therefore, if you’re really looking to grow your business in the new age start getting active on Social Media, and your internet marketing will see results. (Patience Is A Virtue)

Here Are Some Way’s To Get Active On Social Media

  • Post Daily – Ensure that you are not just posting your buy links, or marketing information because people will unfollow you. Instead share great content that adds value for your customer. Give them coupons, funny videos, awesome quotes and even how to videos your customer would enjoy. When you’re thinking of what content to post it’s good to follow the 80% Social 20% Marketing Rule. This means for every 10 post you do each day, only 2 of them should be direct marketing post. If you follow this principal your social media accounts will grow.
  • Engage With Everyone – Reply to any comment on your post. Even if you just say thank you for commenting, or actually start a conversation, your constant engagement will bring great results.(This Is HUGE For Growth)
  • Stay Constant – Everything takes time, if you stop posting on Social Media you will not get results. Notice how Gary Vaynerchuk suggest for you to focus on your organic reach for an entire year… He doesn’t suggest 2 months, or a week, but a year. It’s very important to stick with social media because when you do your results will reflect your efforts.

Click Here To Read The Entire Blog On Social Media Marketing By Gary Vaynerchuk
grant cardone internet marketing tips, picture of grant cardone homepage

3. Never Assume Your Internet Lead Hasn’t Done Research. (Always Give Your Customer The Info They Ask For.) Tip By Grant Cardone

“Companies that make themselves rely on internet leads are 100% more profitable than those that don’t. – Grant Cardone

Internet leads.

When you hear that, do you cringe, or get excited?

Truth is that good internet leads are a game changer if your business handles them properly. Think about it this way… How many “Walk In Leads” would buy from your store if they get punched upon entering?(I’ll Bet Not Many.)

The same should be applied to your internet leads. Never punch them in the face, but help them like you would want to be helped, and you will close more deals.

Here are 3 Ways Grant Cardone Suggest Handling Internet Leads. (GC Is A Sales Genius, You’d Be Crazy Not To Listen.)

  • Never Assume – One huge mistake that your sales team could be making is assuming an ignorant buyer. Internet leads tend to be VERY educated customers, and they will know if you are blowing smoke. Assuming that your customer is uneducated is a huge mistake for any sales person. A good way to not fall into this trap is by asking your customer the research they have already done. Simply saying “What research have you already done on (The Product), because I would hate to waste your time by telling you things you already know” can save you time, and help you close the sale more.
  • Speed Matters – Don’t treat your internet leads like a cold call. People that inquire about your product from your website are looking to buy, and this makes them a great customer prospect. Respond promptly to your internet leads, and you will see better results.
  • Give The Info – As we have stated above, most internet leads are very educated on your product, and competitor products. This means that you should always give them the information they ask for. Don’t give internet leads the run around, provide the information your online customer ask for, and your internet closing rate will increase.

Click Here To Read The Entire Blog By Grant Cardone
heidi cohen internet marketing tips, picture of heidi cohen homepage

4. Integrate Social Media Across Your Organization. (Not Just Your Marketing Department) Tip By Heidi Cohen

“If you still think marketing when someone says social media, you’re behind the curve. – Heidi Cohen

Social Media is no longer just an internet marketing platform, but it is a way for everyone to connect in seconds. Your best friends, family, and even your arch enemy are just a URL link away.

You can connect, chat, and even stream your daily activities straight from your cell phone! The power of this connectivity is endless for your business potential.

But… How can connecting your digital strategy with your daily practices benefit your business?

  • Use Private Groups For Employees – It’s a great idea for your company to integrate your employees into your Social Media strategy. Start a closed group and make it mandatory for all employees to join the group. Encourage your employees to use the group to discuss work events, schedule changes, and anything else going on in your business. This open line of communication builds strong work relationships, and will help you in more ways then you think.
  • Encourage Your Company To Respond On Your Page – Post social content onto your Social Media platforms and encourage your company to engage with the content. Comments, Likes, and Even Sharing your pages content will increase the brand of your business. If your Facebook Page post something about your product, and a customer asks a question on the Facebook page reward your employees for answering them correctly. Having your customers, and employees engage on your Social Media has huge upside.
  • Open A Facebook Group For Customer Questions – Create a group that your product specialist, and your customers join. Have you customers post questions they may have about your product and have your experts answer. Give your customers great videos showing them how to use, maintain, and other great information about your product and you will start building a lasting relationship with your customers.

Click Here To Read The Entire Blog By Heidi Cohen
picture of neil patel homepage, neil patel internet marketing tips

5. Optimize Google Maps For Amazing Local SEO. Tip By Neil Patel

“When it comes to local SEO, Google Maps is the most important factor. – Neil Patel

Today’s market is huge, so how do people actually find your business? Now some people will just walk in from the street… But what about everyone else?

Businesses in the digital age are now being found straight from the mobile phone. You just pull out your handy dandy pocket computer, google a keyword, and there you go! Exactly what you’re looking for.

Now for the tricky part, what if your business is not showing up when a local person Googles your service?

Your Business Could Be In Big Trouble…

The good news is that you can start getting ranked organically for local search just by getting on Google Maps(aka Google My Business).

MOZ had a discussion on the top 100 factors for local search rank, and Google My Business was a factor in 35 of them. That means that you can almost fix all of your local search ranking problems just by getting your business verified on Google My Business (It really is that powerful).

Therefore, if your business provides a product\service to your local market than get on Google My Business in order to rank better in local search results.

But Wait, There’s More!

Not only will being on Google My Business allow you to rank better in local search, but it will allow you to connect your YouTube account, update business/holiday hours, and even upload pictures to brand your business.

Also another great reason to be on Google My Business is that it allows you to respond to each Google review about your business. You can thank people that love your product/service, and handle bad reviews to increase customer service. It’s a Win-Win for both you, and your customer.

Click Here To Read The Entire Blog On Local Search By Neil Patel

Hope You Enjoyed These Internet Marketing Tips

In conclusion, Internet Businesses are becoming more important as each day passes. Start building your internet presence by using these 5 internet marketing tips, and you will be on your way to a more profitable business.

who is my customer

Market To The Right Customers and Not Waste Your Money with Targeted Marketing

Photo Credit

A lot of companies want an ad in the program for their local football team, post their picture on the billboard downtown, or take out an ad in the Sunday clipper but they never take the time to think about who they’re really marketing to.

In the world of business you want to market and appeal to your TARGET audience (targeted marketing) and not to just anyone who will listen. When you are marketing to an audience who have no use for your product/service all you are truly doing is wasting precious time and money. In the digital age we live in today, it is silly to waste your time and money on customers who don’t need your product/service because it is so easy to target your customers online.

The internet is where people go to solve specific problems they’re having.

The secret to sales is to provide your customers with a solution to a problem that they’re having.

I have never purchased a product or from a business because of a billboard I seen while driving on the expressway or from the ad in the high school sports program. I don’t find my plumber from the mailer your company sent me and I definitely don’t look in the Sunday clipper for the business I want to give my money to.

It’s the digital age people, haven’t you ever heard of the internet?

I find businesses that I want to work with by “Googling” the product or service I am looking for and finding the best fit. After I research a couple of the top businesses and products that will solve my problems, I will choose the one I want to go with and then reach out for their product of service.

Think about it like this:

You’re a heating and cooling company and you put a $5,000 ad in the program at the high school football game. You’re all excited because the games are packed every Friday and you think, “there is no way I won’t get customers from this.”

However, nobody at the game has a heating and cooling problem and your ad is irrelevant to everyone at the game. You wait weeks for a single customer to call about your services but the phones stay silent and you’ve wasted your $5,000 with no customers to show for it and a bunch of wasted time.

Instead, you should’ve put that same $5,000 into an internet targeted marketing campaign towards customers in your area with heating and cooling issues. With these targeted customers landing on your website, and having a site that is designed to capture their information and make them want to call in, you will start to get customer call ins and relevant leads on a daily basis.

Instead of marketing to a bunch of customers who don’t need your product/service, you will get calls and leads from real customers who actually need you. Now that $5,000 loss you had before will turn in to profit and you will make a return on your investment (ROI), as opposed to losing money while you’re marketing.

Work smarter, not harder!

You would think this concept is an easy one to understand, but a lot of business owners are still making this fatal mistake. Small business owners are wasting thousands of dollars for paper mailers, billboards, TV commercials, t-shirts, etc but are unwilling to put money into internet targeted marketing campaigns. This blows my mind and all I can say is, DON’T be that business! 

Do yourself a favor and take the budget from all of the old marketing techniques and put it towards an internet targeted marketing strategy. 

If you do this, you will start to get more relevant customers who are actually looking for your services. These targeted marketing leads will turn into more sales and happier customers who will refer your business to more customers and you will make a lot more money and waste less time.

On the flip side, if you continue with traditional marketing methods and don’t evolve your business into the digital age. You will see your numbers consistently decline till you eventually go out of business, and you will be left wondering where you went wrong. Be a smart business owner and bring your company into the digital age before you get left behind!

internet age

How To Not Fail In The Internet Age – Because 80% of Small Businesses Don’t Get The Memo

We are now living in the internet age and the customer has power!

As we continue living in the internet age and technology is growing faster then ever, companies have to be focused on taking care of their customers. If you are not, then you will be joining the 80% of small businesses who fail.

Your customers now have information and reviews on every competitor in your space by searching the internet. Lets just assume your competitors aren’t better then you, because if they are, you will be missing out on a lot of money!

Consumers are now picking the companies they want to give their business to from behind their computers. Your success will depend on high quality services/products and in your visibility to your market place.

With the internet giving people access to reviews and information from Google, Facebook, Yelp, etc; customers are now seeing who the good and bad companies are before they choose who they will spend their money with. Consumers trust these reviews and online information just as much as they do their best friend.

The internet has made it so that crap and invisible companies in the market place will never get that “I wanna give you my business” phone call, while the credible and visible businesses will be taking all of the cash flow.

Now if the above sentence is hard to understand, then just know this: if your online reputation is bad or your product/service is not good, then you will soon join the 80% of small businesses who rightfully go out of business!

So, if you’re one of the small businesses who provide a great product/service and don’t want to go out of business, ask yourself one question. What should I do?

The first thing you need to do is get your potential customer’s attention!

I always tell business owners, “You can have the best product/service in the world, but if nobody knows you exist, then who cares?”

This statement continues to be true, so make sure you are getting attention in your market place!

To get your customers attention in the internet age, you continuously have to be marketing and you need to have an up-to-date website. Your website needs to provide enough information to where a customer will feel safe buying from you.

One of the biggest mistakes small businesses make is that they make it too hard for their customers to contact them. You want to make sure that when your customer is ready to buy, it is easy for them to contact you, or for them to leave you their contact information. You can accomplish this by having a lot of call-to-actions on your website while having many ways your customers can contact you.

On top of having an optimized website you will also need to be all over the internet!

What I mean by this is, you need to be posting on Facebook, YouTube, Twitter, Instagram, and every other channel that your customer is on. Honestly, if you’re not using these FREE marketing tools then you’re more then wrong!

By providing excellent content to your customers on every channel possible they will start to see you as the expert in your field. Once your customers see you as the expert in your field they will start to contact you when they’re in need of your product/service. They may even refer you to their friends when they’re in need of your product/service.

With good content across the internet and your website to capture your customers information, you will be getting a lot of FREE attention to your business and more potential customers to follow up with.

Once you’ve used your website to gain your customers trust and contact information, the next step is to have your sales team reach out and close the deal.

Assuming your sales team knows what to do and has closed the deal with your new customers, you now have to provide them with such an incredible product/service that it will MAKE THEM want to write an online review about their experience with your product/service.

This review is the most important thing because consumers will trust an online review just as much as they will their best friend, and these reviews will get your business a boat load of ATTENTION!

Side note: If you get any bad reviews you should publicly address the issue and make sure that your customers are seeing how you have improved from your mistakes. Customers will be more scared of a company that has bad reviews and ignores them then they will be of a company who addresses their mistakes and fixes them!

If you want to stay in business in the internet era, follow this simple formula for success and make sure to repeat it with every customer!

website, secrets, website secrets, 4 website secrets,

4 Secrets On Building A Website That Gets Results

In today’s day and age every company must have a website if they want to stay in business. 

With that being said, building a website is not an easy or common thing people know how to do. Because of this, a lot of business owners will skip building a website all together or they will pay/have someone make one for them, and frankly most of them look and perform like dog crap.

So, what are the secrets to building a website?

First, you will need a professional web designer/developer (unless you are one) who will be able to build you a professional, up-to-date, and responsive website.

Side Note: There are a lot of different content management systems (CMS) you can use to build your website, but I would recommend WordPress for most businesses.

The reason I recommend WordPress is because it is the easiest CMS to learn and use for people who have never run a website. If you decide to take over your website down the road, you will be happy it is on WordPress.

Side Note: Use a professional to build your website. Customers that see a poorly done website will view this as a reflection of your services and this will make customers NOT want to use you.

Second, your website needs to be focused on YOUR CUSTOMERS! A lot of websites that I come across talk all about themselves. They talk about how, what, and who started the company and have very little information on how their services will benefit their customer.

Do not make the mistake of being one of these websites, because NOBODY cares about your company. They care about how you’re going to help them fix their problems!

What your customer is looking to learn from your website is why you are the expert in your field and why they should go with your services over your competitors. This is truly the only thing they care about, so make sure you pay attention to how your website reads and the value your customers will get from it.

Third, you have to turn your website into one that will make your customer want to come back again and again. (Think of Google, Facebook, ESPN, Etc.)

The way to turn your website into a resource for your customers is to add quality content DAILY for them to read, watch, and learn from.

For example, lets say you are a plumber and you want to add content to your website. You can shoot videos using your cell phone on how to fix your sink when it leaks; or how to prevent water lines from bursting in the winter; or even how to install your toilet.

Next, you will write a summary blog about the video you recorded and then post the blog with the video onto your website.

Side Note: You will want to add new content to your website at least 3 times a week.

What this content will do is build trust with your customers and allow them to truly see you as an expert in your field.

Now, I know you’re thinking, “If I show people how to do my job, then why would they need me?”

The fact of the matter is that there are two types of people. There is the DIY type of person who will not call for help regardless of their situation, or the person who does not want to mess with it and will pay a professional to fix your problem and get the job done right.

By having these free videos/content on your website your customers can use and reference; it will position your website as the place to go for the services you provide. While the DIY person will be using your videos to do their own projects, the customers in your area that would rather pay someone will now trust you and want to use your services.

The Fourth and last step to building a website that will keep your customers coming back is to make your website easy to navigate and not confusing. I know that all of us have been on a website that is super confusing and hard to navigate, and if you’re like me, then you spend no longer then 10 seconds on those types of sites.

DON’T be that Website!

A very simple test for this is to have your Grandparents look through your website and ask for their feedback. If they tell you it was confusing and they didn’t know how to work it then you need to go back to the drawing board. If they were able to navigate it and learned something new from your information then you’re on the right track!

Use these 4 secrets when building and marketing your website and you will be sure to get more customers from your website.

Read this article on LinkedIn

Top